THE FOUNDERS
Paul
Paul spent 30 years building things nobody can see. Payment systems. Insurance platforms. AI at one of Australia's biggest banks. He once helped write the global standard for how music gets distributed digitally. Nobody thanked him. The music industry continued to be a mess. He's fine.
Before that, he worked in gaming - not the fun kind, the "regulated gambling infrastructure" kind. And ecommerce, back when ecommerce meant convincing people it was safe to type their credit card number into a computer.
Rob
Rob builds AI models. Specifically, he's teaching machines to watch influencer videos and understand if the influencer actually did what they were paid to do. Before this, he was doing the same kind of work but for things that were presumably more serious. He doesn't talk about it much. We don't ask.
Together they looked at a $24 billion industry running on vibes and manual checking and said "we're engineers, this is an engineering problem" - which is what engineers say right before they massively underestimate how long something will take.
They asked a very simple question: if brands are spending billions on influencer marketing, who's checking if the influencers actually did what they were paid to do?
The answer was Sharon. Sharon in the office. Sharon with 400 videos to review and a spreadsheet from 2019.
"Sharon deserves better. We built HypePipe for Sharon."
If your compliance process has a first name, we should talk.
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